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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. TrenDemon does a bit more than correlate content consumption and final outcomes. Adinton was founded in 2013. It launched its first product in 2014 although attribution came later.

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

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Moneyball for Marketers

Adobe Experience Cloud Blog

But technological advances and a better understanding of statistical correlations made these old scouting reports obsolete, uncovering hidden gems amongst the player rosters. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead. That’s a 3.2%

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How to Use Wistia: A Step-by-Step Guide

Hubspot

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Ultimately, the data reveals video on a page correlates with more time spent on that page. times more time , to be exact. Video Best Practices: Write a script.

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How CRM Transforms your Business

GreenRope

What does CRM mean for your organization? There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. I wholeheartedly agree with that statement, however, I want to explore what CRM really means for a business. CRM continues to evolve.

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