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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Billion with Google in 2013. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. As a result, Twitter conversion rates (click to form submission) are usually much lower compared to LinkedIn. Ad copy should always reference a specific offer (e.g.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Let us know in the comments.