How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Pay Per 1,000 Impressions (CPM). Call-to-Action (CTA).
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