How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. This process is the same for both text ads and sponsored content.
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