Remove 2013 Remove Clickthrough Remove CPA Remove CTR
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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. Quality Score lowers your CPA, too. AdWords ad extensions, such as sitelinks, make your ads bigger with more places to click, so they increase CTR at no extra cost. And if you’re thinking, “So what?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CPA: Cost-per-Action. CTR: Clickthrough Rate. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.