Remove 2013 Remove Buzz Remove Event Remove PR
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US Airways Tweet a Mayday for Real-Time Marketing?

Hubspot

Oreo’s " Dunk in the Dark ” tweet during the 2013 Super Bowl blackout spawned copycat attempts from Domino’s, Victoria’s Secret, DiGiorno Pizza, Nintendo, Nestle Butterfinger, and Tide the next year. How buzz-worthy would Oreo’s tweet have been if they posted it after the game -- or even after power was restored?

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Google Alerts: how it works and why it doesn’t

Contify

As the day unfolded with heart-wrenching events, Google could only offer this: “If you are looking for news, you will find the most current information on TV or radio. One segment, PR and marketing professionals, needs to manage the perception of their brands. Google Alerts doesn’t work for PR and Marketing people.

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Google Alerts: how it works and why it doesn’t

Contify

As the day unfolded with heart-wrenching events, Google could only offer this: “If you are looking for news, you will find the most current information on TV or radio. One segment, PR and marketing professionals, needs to manage the perception of their brands. So, on July 1, 2013, we will retire Google Reader.”

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. This is often achieved by linking what you offer to popular events or cues. Between 2012-2013, 608 baby Kales were born. As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people.

PR 28
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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

And they can keep saying that until about 2013. There are going to be a lot of new shiny toys by 2013, past failures do not dictate future success (or do they?). Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? It didn’t work.&#

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19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Use your rebrand as a way to create buzz within your industry. These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013.