US Airways Tweet a Mayday for Real-Time Marketing?
Hubspot
APRIL 16, 2014
Oreo’s " Dunk in the Dark ” tweet during the 2013 Super Bowl blackout spawned copycat attempts from Domino’s, Victoria’s Secret, DiGiorno Pizza, Nintendo, Nestle Butterfinger, and Tide the next year. How buzz-worthy would Oreo’s tweet have been if they posted it after the game -- or even after power was restored?
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