Remove 2013 Remove Buying Cycle Remove Information Remove Search Engine Marketing
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Ad:Tech San Francisco Recap & Takeaways (#adtechsf)

KoMarketing Associates

The companies executing successful marketing campaigns are creating cohesive multi-channel campaigns to ensure they are reaching the right audience, at the right time, with the right message. For B2B marketers in particular, this is especially important as you lead the customer through the buying cycle.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

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HD Supply: The Best B2B Medical Distributor

Valasys

This rating would also mean that companies provide their customers with multiple options to choose from, before making a buying decision & also provide ample product information to the existing customers as well as the prospects. It is backed by some of the leading Fintech firms including TTV Capital & Allegis Capital. .

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#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days.

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Chatterjee offers viewers insight to what she calls the “3 Rs of content marketing,” which include: Relevance : Content marketers must build a portfolio of expertise and always keep the reader (very likely a decision-maker) in mind. The information being presented should be trustworthy, cutting-edge, and forward-thinking.

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What Every B2B Marketer Should be Doing Online in 2013

EMagine B2B Blog

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. They are: - looking for information.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The Hummingbird algorithm update on 22nd August 2013 (to do away with the retrogressive Black Hat SEO strategies of excessive keyword stuffing & buying of backlinks which led to the creation of low-quality content & took away the trust factor essential for domain optimization). Convergence of SEO with Evolving Content.