Remove 2013 Remove Buying Cycle Remove Forrester Remove Search Engine Marketing
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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing.

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#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

When creating a search strategy, it’s important to know where to focus your time and money to get the best results and drive conversions. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Retargeting is an amazing asset for any company with a longer buying cycle.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI.