KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships. People are the Regulators.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MARCH 15, 2013

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Retargeting is an amazing asset for any company with a longer buying cycle. Be sure to go check out my SMX West 2013 coverage page featuring live blogs, session presentations and tools. If you’ve stuck with me this far, thanks.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

The ROI Guy

APRIL 12, 2013

So how do you achieve sales tool adoption in 2013? Most sales professionals will readily admit that buyers have taken control of the buying cycle, and are demanding a different more value-based sales approach.

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

SnapApp

DECEMBER 4, 2017

Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . In an ultra competitive market, it’s time to focus on establishing a recognizable brand. . . #26. TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. Types of Valuable Marketing Content by The Daily Numbers.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

DECEMBER 14, 2016

Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. They are looking at sources for each content piece, determining the best channels to distribute it, and mapping each piece to the various stages of the B2B buying cycle for each persona.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62