Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. What is the share of ad spending for different media? spending at $179 billion for 2008, with a worldwide share of 37.5% Where are marketers moving their budgets? for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Engagio

OCTOBER 13, 2020

Marketing orchestration is an approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

SnapApp

DECEMBER 4, 2017

Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. In an ultra competitive market, it’s time to focus on establishing a recognizable brand. . . #26. 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 27, 2012

2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester ) Tweet This Stat! 4) 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. 7) Currently, marketers allocate 7.6%

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Nearly half of the B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100