Writing on the Web

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2013: No Marketing Goals This Year, Just One Word

Writing on the Web

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. I’d care if my blog had high quality, relevant content that helps readers. I’m not setting any marketing goals this year. Goals are bad.

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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).