Sword and the Script | B2B
NOVEMBER 23, 2021
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. Why decision-makers consume thought leadership.
Content Standard
DECEMBER 4, 2017
If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.
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Exo B2B
OCTOBER 16, 2020
Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. She has also held leadership and partnership positions with world-class B2B companies.
Marketing Insider Group
JANUARY 26, 2015
I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Forrester Forum for Marketing Leadership April 14th in New York.
Vidyard
OCTOBER 19, 2016
In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.
Vidyard
OCTOBER 19, 2016
YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.
Webbiquity
JANUARY 5, 2021
Principal Analyst, Forrester Research. 2013 Jake Wade Award. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Passion for high character leadership. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz.
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