2013 API Deep Linking Information 
Convince & Convert
MAY 1, 2015
Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Check out Google’s helpful Mobile Guide for more information. Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices.
seo.co
FEBRUARY 11, 2022
As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. Search engines can use this data to inform their algorithm updates or direct their future plans. Encourage social integration.
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