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Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool

Webbiquity

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels. Look them up.

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Wise.io Provides Another Choice for Automated Predictive Modeling

Customer Experience Matrix

connects to any system with an open API, which includes most major software-as-a-service products. The system can also take non-API feeds such as batch data loads, although this takes more custom work. It can handle pretty much any type of data and includes advanced natural language processing to extract information from text.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

This is based on combining the CRM data with Radius’ own massive database of information about businesses. Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. I've written about this sort of thing many times, as recently as this July and as far back as 2013.

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Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels

Customer Experience Matrix

Iterable definitely builds its own database, using the JSON API and Elasticsearch data store to manage pretty much any kind of data you might throw at it. It organizes the information into customer profiles that can include both static attributes and events such as transactions. This can happen in real time (yay!)

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

Check out Google’s helpful Mobile Guide for more information. Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices. The goal is to create the best experience possible for your users. App Indexing Isn’t New. So how does this work?

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The system can also look up information about a specific customer in real time if an ID is provided. BlueVenn has 23 API integrations with delivery systems such as specific email providers and builds new integrations as clients need them. This sort of identity resolution is a batch process that runs overnight.