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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

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5 Great Marketing Automation Platforms

Outbrain

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

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Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

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Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

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3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Vidyard

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re being social: In 2013 there were 1.73 Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. They’re watching tons of video: 50 million people in the U.S.