Customer Experience Matrix
FEBRUARY 27, 2013
There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected. I wholly agree with the theory.
Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.
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Customer Experience Matrix
AUGUST 26, 2014
A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). million for all of 2013 and by $0.9
KoMarketing Associates
APRIL 11, 2013
Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.
Customer Experience Matrix
NOVEMBER 9, 2015
Companies willing to share their Salesforce CRM data can get a report assessing the quality of their CRM records, listing the top five data elements that identify high-value prospects, and suggesting five market segments they might pursue. Radius also recently announced a very nice free offering, the CMO Insights Report.
Customer Experience Matrix
MARCH 16, 2016
Both products start by uploading a training set of target accounts or closed and won opportunities and contacts from CRM. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. The company was started in 2013 and officially released its product on March 1 of this year.
Convince & Convert
FEBRUARY 27, 2015
In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Image via BigStockPhoto.com. billion videos in 365 days.
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