2013 Acquisitions Eloqua Linkedin 
KoMarketing Associates
JANUARY 25, 2013
In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.
Hubspot
MARCH 6, 2014
Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle.
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ClickZ
MARCH 13, 2020
Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. The first was published in 2016.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. 1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. 1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. 1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives.
Metadata
APRIL 22, 2021
We’re a customer data platform, started the company in 2013, launched the first product in 2014. But in the past, I would say 10 years, mostly in startups then through acquisitions. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. James McDermott: Sure. Now we have 9,000 players.
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