KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. The most notable is Eloqua, which as a public company has to report its results. An IDC report from 2012 had similar results, ranking marketing automation seventh on a list of nine. million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Over 10 years, approximately 65% of businesses end (although I wouldn’t call a good exit-by-acquisition an unhappy ending). It wasn’t Martechageddon.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28