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What It Means to Get Branded Content Right

Content Marketing Institute

From a talented designer of custom IoT guitars to a self-proclaimed “chefitect” – an architect-turned-chef attempting to create universally understood recipes through CAD drawings – the campaign’s three distinct microsites – Original. Projects , and Original.

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

This is an example of generic schema available for a local business: When used within a website, this local schema is presented with structured data to produce the following example in search results: Schema.org provides a web of documentation for exploring what is available and what can be used within websites. Medical Specialty.

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. View more presentations from Jay Baer. Create a Web page or microsite and put all the information about the crisis in one place. Create a Crisis FAQ.

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21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. Kristi Hines (again) presents the pros and cons of updating Facebook using third-party apps (e.g., Facebook Guides, Tips & Techniques. Facebook Changes.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. That presentation was also were the proto marketing technology landscape first appeared.). 2012: Everything is marketing, everyone must be agile. 1,918 on Indeed. 577 on Glassdoor.

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A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

I grabbed him for a recap of key takeaways from part of his presentation at a Startup Grind event in Vancouver in 2014. I covered the annual OMG Social Media Conference and interviewed presenter Mary Crowe. I had to do that for the 2012 Flavour Gourmet Picnic. Dan Martell is a Canadian rockstar entrepreneur. ” Summary.