2012 Marketo Practices Sales Leads 
Adobe Experience Cloud Blog
OCTOBER 18, 2012
Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study.
Adobe Experience Cloud Blog
FEBRUARY 1, 2012
by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. In contrast to the raging success that’s leading to Facebook’s imminent IPO, many companies are still struggling to achieve their goals – RPM is a great way to get there. So, what are you waiting for?
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Adobe Experience Cloud Blog
JANUARY 6, 2014
More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1. Marketing Automation'
Adobe Experience Cloud Blog
JANUARY 6, 2014
More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1. Marketing Automation'
Adobe Experience Cloud Blog
MARCH 5, 2012
Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait.
Adobe Experience Cloud Blog
JULY 27, 2012
At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Building relationships with sales leads. Check out our new updated for 2012 Social Media Template to get more tips on how to create your complete social plan.
Adobe Experience Cloud Blog
DECEMBER 3, 2012
He is the CEO of SalesLogistix , a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. I recently caught up with David to get his thoughts on the evolution of the Marketing Cloud and the importance of quality first in regards to generating sales leads.
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