KoMarketing Associates

OCTOBER 22, 2012

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Put the video online.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

JANUARY 23, 2014

There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 10 of the Best B2B Internet Marketing Infographics of 2012. Hope you enjoy! Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. We need to think about content marketing and distribution across a greater range of platforms and buyer experiences.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

APRIL 11, 2013

While a consumer oriented survey, the data provides important usability points for B2B marketers that are investing in developing a mobile strategy to reach the B2B buyer. The Definitive Guide to Marketing Automation. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

JUNE 7, 2012

Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing. Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 24, 2015

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100