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How to Leverage a Community of Passionate Fans

Convince & Convert

Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spend on outdoor, or out of home (OOH), advertising, while only $4.1 billion was spent on mobile advertising.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Historically speaking, the media industry created the advertising industry. in 2012, according to research published by eMarketer.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” And 37% of buyers have consumed b2b content using a mobile device.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. BtoB Magazine ). eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. 55% access Twitter via a mobile device.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How do marketers separate hype from reality in mobile? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How do marketers separate hype from reality in mobile? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015. eMarketer ). eMarketer ). 10 Mobile Marketing Stats.