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The New Digital Climate: AdTech and MarTech Join Forces

Adobe Experience Cloud Blog

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

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Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Adobe Experience Cloud Blog

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. And display ads typically deliver even lower rates all together. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Facebook Promoted Posts.

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5 Steps for a Most Excellent Google Hangout

Adobe Experience Cloud Blog

The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic. Each participant will have to upload their Lower Third when they join the Hangout.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. Facebook had not yet opened to the public (that happened on September, 11 2006). Many of the networks (Facebook, Pinterest, Instagram, Tumblr) are highly visual, driving the need for more visual content.

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Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. You may have seen the cartoon, we’ll make sure we link it up in the blog post about this podcast. Eric : I don’t know if you saw the new homepage that Marketo launched. Listen Now.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

History: While building Glitch, a web-based multiplayer game that went to startup heaven in 2012, founder Stewart Butterfield and his team had developed an internal communication system that was built on the concept of channels so numerous people could chat with each other directly. and was acquired by Facebook in 2014 for $19 billion.