Convert

DECEMBER 19, 2022

By now, you have probably heard that Google will deprecate the existing version of Google Analytics (Universal Analytics (UA)) in July 2023 in favor of GA4. This means Google will stop supporting and tracking UA, which has served as the default reporting tool for millions of websites since 2012. Measurement.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

Contently

MARCH 9, 2023

The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. To adapt, GA4 is an overhaul of the current version (Universal Analytics or UA) and is designed for the world we live in now. GA4 combines website and app usage into a single report.

Marketing Strategy 197

Marketing Strategy Marketing & Strategy Top of Funnel Marketing Analytics Tools 197

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. This new model — which we’ll call modern content marketing — requires a significant shift in thinking, but there are big opportunities for those who can make the transition.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

DivvyHQ

MARCH 28, 2019

But if I’m a marketing executive making resource decisions, and I’m being told that I need to invest in tools and a team of writers and creatives (internal or agency) to produce blog content, I probably need to see more than just traffic numbers from this endeavor. Time to Get Custom in Google Analytics.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. The term seemingly first hit the world in 2012 when Alexis C.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

NuSpark Consulting

MARCH 10, 2012

Was it written by internal staff, an outsourced tech writer, or a marketer? Avoid the marketing-speak, and explain why your prospects need your solution, and why they should buy from me. Below is what the navigation report looks like on Google Analytics. I did a search for Document Management Software.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100