Directive Agency

FEBRUARY 22, 2019

2012 – 2014 Average CPC). If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Proving ROI when top-of-funnel leads convert to sales-qualified opportunities in 30, 60, 90+ days can be challenging mountains to climb.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

FEBRUARY 7, 2012

And if site visitors are looking at this type of content, they're likely already in your sales funnel and much closer to making a purchasing decision. Webinars (Live & Archived). Product Demos. This value could also mean different things for offers used in different stages of the sales process. Slideshows.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

AUGUST 21, 2023

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. One way to do that is by offering downloadable content assets like whitepapers, ebooks, webinars, slideshows, and other offers like free trials, production demos, etc.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28