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Sales Pipeline Radio, Episode 256: Q & A with Jamie Shanks @jamietshanks

Heinz Marketing

And when we kind of pioneered this word social selling, we’ll call it from the years 2012 to 2017. I either have a geographic focus, I have a verticalized focus, or they’ve given me named accounts because these are big sexy logos that I need to focus on. Every demo, every discovery call was a why. Why would I do this?

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! 2012 – 2014 Average CPC). Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.