Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

NuSpark Consulting

APRIL 13, 2012

Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Likewise, proper conversion architecture, A/B testing, and website form management is a must.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Heinz Marketing

AUGUST 30, 2021

And when we kind of pioneered this word social selling, we’ll call it from the years 2012 to 2017. Jamie: Yeah, so my average buyer was the chief revenue officer, head of sales enablement, head of sales ops. Every demo, every discovery call was a why. Why would I do this? Why should I evolve?

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Directive Agency

FEBRUARY 22, 2019

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! 2012 – 2014 Average CPC). Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. 5: Demandbase: Account-based marketing (ABM) platform. Founded in 2006, Demandbase is one of the first account-based marketing platforms for B2B marketing and sales enablement. What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137