2012 Demand Generation Eloqua Marketing Automation 
Customer Experience Matrix
JULY 31, 2012
I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. With 2012 half finished, I can now make a reasonably solid estimate for this year. I come at these figures in two ways.
Customer Experience Matrix
AUGUST 23, 2012
Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue.
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Customer Experience Matrix
FEBRUARY 12, 2013
Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. The most notable is Eloqua, which as a public company has to report its results. million vs. 39.6
Customer Experience Matrix
FEBRUARY 6, 2013
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. I’ll get to the 2013 estimate in a bit.
Customer Experience Matrix
FEBRUARY 1, 2012
I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.
Customer Experience Matrix
AUGUST 2, 2012
I’ve been creeping in that direction with the previous two posts about revenues, growth rates, and market share. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? million) and the $70 million in 2012 revenue hasn’t happened yet.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
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