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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. Jessica Northey.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

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Marketing Automation Systems are on the Rise

Webbiquity

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process.

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LeanData Expands Executive Team to Further Momentum and Growth

LeanData

The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, including the company’s go-to-market strategy, demand generation, customer advocacy and branding strategies. For media enquiries, please contact ash@leandatainc.com.

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LeanData Expands Executive Team to Further Momentum and Growth

LeanData

The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, including the company’s go-to-market strategy, demand generation, customer advocacy and branding strategies. For media enquiries, please contact ash@leandatainc.com.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.