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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Service Level Agreements are a best practice here. We would love to hear about it!

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

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Marketing Automation Systems are on the Rise

Webbiquity

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process.

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LeanData Expands Executive Team to Further Momentum and Growth

LeanData

The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, including the company’s go-to-market strategy, demand generation, customer advocacy and branding strategies.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

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LeanData Builds on Growing Momentum, Announces Additions to Executive Team

LeanData

Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. He previously led demand generation and marketing efforts at Druva, MobileSpan and Infineta Systems after beginning his career in software development at SAP. About LeanData. Learn more at leandatainc.com.

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LeanData Builds on Growing Momentum, Announces Additions to Executive Team

LeanData

Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. He previously led demand generation and marketing efforts at Druva, MobileSpan and Infineta Systems after beginning his career in software development at SAP. About LeanData. Learn more at leandatainc.com.