Hubspot

JANUARY 29, 2014

Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise. Here’s just one of many statistics you can use to back up your reasoning: 23% percent of marketers invested in blogs and social media during 2013, up from 9% in 2012.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

SEPTEMBER 10, 2012

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. We do that here at HubSpot, actually. Once you've convinced your boss, you have two options.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MAY 20, 2013

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 23) Past success at inbound marketing was the number one reason to change a budget in 2012 -- a full 150% more likely to drive budgets allocations than any other reason. The Industry Reach of Inbound Marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

MAY 23, 2012

In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance. Hey, if your CPL is below average you have some change leftover!

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28