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How to Convince Your Boss to Invest in Social Media Marketing

Hubspot

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. 70% of marketers are blogging at least once a week. The first hurdle? Yes, it probably is.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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300 Women Making An Impact In B2B SaaS

SalesIntel

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. With a background in both sales and marketing leadership, she has consistently developed scalable processes and high-performing teams. million impressions in the last year alone.

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How the Right Tools Can Help Remedy Your Website's Traffic Problem

Hubspot

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. Got low site traffic? What to Look for in SEO Technology.