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How to Convince Your Boss to Invest in Social Media Marketing

Hubspot

Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise. Here’s just one of many statistics you can use to back up your reasoning: 23% percent of marketers invested in blogs and social media during 2013, up from 9% in 2012.

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How the Right Tools Can Help Remedy Your Website's Traffic Problem

Hubspot

Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.