Remove 2012 Remove Cost per Lead Remove Inbound Marketing Remove Tools
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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012.

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Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!

Hubspot

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. billion loss for the year ended September 30, has put a year-old online tool at the forefront of its new campaign, entitled 'Every Door Direct Mail.' cents per mail piece sent and generated $153 million in revenue through December 2011.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 45% of marketers note social media has a below average cost-per-lead compared to other channels. 62% of companies using LinkedIn for marketing have acquired a customer from it.

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Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

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The Future of Social Media Is Here: These Are the Trends You Need to Know

Hubspot

You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Adapt to new tactics that take advantage of new tools. Flash back to 2012 with me for a moment. New York Times.