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Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Copyright Bots. According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. The Good Bots.

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An Overview of the Major Google Algorithm Updates of 2014

Hubspot

Pirate: A search filter designed to prevent sites that have a lot of copyright infringement reports (as filed through Google''s DMCA system) from ranking well in Google''s listings. It was first introduced in August 2012. It was first introduced in April 2012. October 2014: Pirate 2.0 + Penguin 3.0. Pirate 2.0:

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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. According to SEOmoz's 2012 industry survey , 60.2% Here's how the updated guidelines read: "All covers are public. 1) Generate More Facebook Leads.

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8 Social Media Platforms That Weren't Founded in the U.S.

Hubspot

Researching social media platforms not founded in the U.S. based networks, like Facebook or YouTube , tech companies have built their own social media empires. Below, I'll walk you through eight of the most popular social media platforms around the globe, including TikTok's origin platform -- Douyin. QZone and QQ.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

Online Marketing Institute

Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. She is a HubSpot Inbound Marketing Certified Professional, Honors Distinction with over 12 years’ experience with search, social media, e-mail, and content marketing.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. The new media landscape has reshaped the ways in which audiences access information. 4) Copyright.