ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

JUNE 7, 2012

In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound. The trend has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best? Forrester: CMO Mandate: Adapt or Perish.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

According to Forrester, today’s customers distrust and resent one off campaigns that interrupt or intercept them—which is why your marketing should feel like a natural conversation with your customer. originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council.

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. And we're also the host of studio CMO, which you can find on any podcast platform you want. Anna Grimes. Transcript.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SWZD

JULY 1, 2019

I was CMO at Brainshark at the time and recognized that people were opening emails less and less. Finally, we discuss engaging the C-Suite at target companies, sales and marketing alignment, and key trends impacting the future of B2B marketing. Typically, it is the CMO who is often the main buyer or champion of our platform.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48