Sana Commerce

MARCH 4, 2022

The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. That’s a 10% jump from 2012. But while the trend towards digitalization is real, it’s not the whole story. Top 9 B2B e-commerce trends in 2022 and beyond.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Get Smart Content’s infographic highlighting information and projections from the Content Marketing Institute and MarketingProfs 2014 B2B Content Marketing Trends report. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

ViewPoint

APRIL 10, 2012

2011 Marketing and Sales Trends Successes and Failures. Click to start video at this point —In response to my question about 2011 marketing and sales trends that did happen or ones he expected to see but did not happen, Jonathan notes that a primary projection played out as expected: markets and sales remained relatively flat last year.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

KoMarketing Associates

APRIL 11, 2013

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Versium

NOVEMBER 27, 2018

Versium has been recognized as an industry leader and disruptor in trend reports by Forreste r and Gartner. About Versium Founded in 2012, privately-held Versium is a data technology company that helps brands and agencies unleash the power of AI to dramatically improve marketing ROI.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Manufacturers can use blogs to announce major company milestones, such as getting ISO 9001 certification, as well as share general industry trends and news.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Directive Agency

FEBRUARY 22, 2019

2012 – 2014 Average CPC). This trend isn’t changing anytime soon. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. G2Crowd Company Comparison Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Marketers need to ask themselves a new question: “How can I help?”.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Marketing Insider Group

FEBRUARY 17, 2021

Going back further, that’s the norm since shortly after ads emerged when eBay ended their paid search spending in 2012. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. Yep, paid digital micro-targeted ads are just a big house of cards.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Crimson Marketing

MARCH 16, 2015

What’s emboldening this trend? Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. After losing $1.2

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Martech Advisor

NOVEMBER 8, 2019

A 2014 Forrester study, titled ‘Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. 38 % have used their mobile device to check inventory availability while on their way to a store.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Marketing Insider Group

JUNE 7, 2012

In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound. The trend has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best? Forrester: CMO Mandate: Adapt or Perish. But don’t just take his word for it.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

According to Forrester, today’s customers distrust and resent one off campaigns that interrupt or intercept them—which is why your marketing should feel like a natural conversation with your customer. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012.

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

chiefmartech

FEBRUARY 16, 2016

According to Kate Leggett, principal analyst at Forrester Research, self-service increases customer satisfaction and lowers costs for the business. Forrester found that 72 percent of consumers prefer using a company’s website to answer their questions. Norwegian Cruise Line has been a Needle customer since 2012. Which itinerary?

Work Management 40

Work Management Marketing Management Service Peer-to-peer 40

Hubspot

AUGUST 9, 2013

If you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. For example, INBOUND attendee Andrew met his girlfriend at INBOUND 2012 thanks to last year’s #Inbound12 hashtag. And if you haven''t already, get your tickets.

Viral Marketing 28

Viral Marketing Conference Inbound Marketing Forrester 28

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

AUGUST 5, 2012

A whopping 83% of CMOs feel that social data is useful for discerning trends or patterns that may impact business -- and we wholeheartedly believe they're right. Internal Linking Strategies for 2012 and Beyond From SEOmoz. From Forrester. Addtionally, 81% of CMOs believe that social media impacts customer loyalty.

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Hubspot

NOVEMBER 11, 2014

Interesting research by Forrester Research demonstrates that consumer attitudes towards email marketing are becoming less negative -- good news for marketers that rely on this powerful channel. This trend comes from a survey of 33,546 U.S. 5) “ Take Advantage of Positive Email Attitudes ”. Key Findings. 42% of U.S.

Buy 28

Buy Case Studies Paid Search Agency Purchase 28

Webbiquity

FEBRUARY 24, 2015

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. 5 SEO Trends From 2014: What We Learned by NewsCred.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Um, typically if we can get an with our clients, um, that is a great first step and to hear from their mouths, what, um, what they're seeing as the biggest trends and how they respond to it.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

Convert

FEBRUARY 24, 2021

As it turns out, even though 74% of companies agree they want to be data-driven, according to a report by Forrester, only 29% could act based on analytics results. Take this into consideration as you explore the full spectrum of a trend to get a more accurate read on things. This makes decision-makers nervous. Spot the Right Patterns.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

SWZD

JULY 1, 2019

Finally, we discuss engaging the C-Suite at target companies, sales and marketing alignment, and key trends impacting the future of B2B marketing. Personalization is generally now a senior-level initiative; it’s not just a tool that a lower-level person will just try out and dabble with, as it used to be in the 2010-to-2012 timeframe.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48