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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Start classifying your targets in detail. Everybody does list-format blog posts this time of year. What their needs are.

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Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. However, one technology developer, Botler , classifies one of its products as a data bot -- “a new way to quickly store and access info that is important.” Imposter Bots.

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How Top Brands Use Instagram, and Other Marketing Stories of the Week

Hubspot

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). Check out the full story here.

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. 1) Select an Analytics Tool.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. While Apple and Steve Jobs recovered, smaller companies could have a lot more to lose when bringing a product to market with a poor plan. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - X.

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Which Format Is Right for Your Next Blog Post?

Hubspot

I''ve written thought leadership posts that could also probably be classified as list posts. And if I''d added a SlideShare to them? In general, the ''what'' post serves to introduce and explain a concept, whether it be an industry trend, tactic, or tool; and it typically highlights what it is and why you should care.