B2B Aware: Last Week in B2B Marketing - Super Tactics
MLT Creative
FEBRUARY 6, 2012
WEEK OF JANUARY 30-FEBRUARY 3, 2012. Make the company website the hub of cross-channel marketing. A cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. 6 lessons B2B companies can take from Super Bowl ad whizzes. iMedia Connection.
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