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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page.

SEO 66
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4 Reaons Display Digital Advertising is (still) Effective

Digilant

Traditionally these ads have been used for brand awareness campaigns and incentive site visitors and purchases. . *A A banner ad, a form of display digital advertising, solely refers to the size of the ad (traditionally 468×68). . click-through rate (CTR). Cost per metric (CPM). Cost per click (CPC).

Display 52
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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].

Banners 100
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. The average CTR for banners is 0.01

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. The average CTR for banners is 0.01