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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. B-to-B Print Advertising Drops in July.

B to B 40
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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. In fact, some marketers today are still kind of stuck in that they tend to do their marketing job and say, Hey, I, uh, produced a trade show.

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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

He was the co-organizer of the first gathering of Agile Marketers, called SprintZero, in June of 2012, and is one of the authors of the Agile Marketing Manifesto. And trade shows and things like that. He is the author of the essential guide to implementation, The Six Disciplines of Agile Marketing. Jim Ewel (14:38): Yeah.