ANNUITAS
MARCH 20, 2014
Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Why the marketing tech explosion? chiefmartec #marketingopssummit.
chiefmartech
JUNE 12, 2017
This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. From 2012 to 2015, the #1 concern with the cloud has been data security. And for good reason.
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Hubspot
FEBRUARY 17, 2013
With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Twitter Prepping Bigger Ad Play, From Ad Week. Catch the full story at Mashable.
Televerde
SEPTEMBER 6, 2018
You wrote a book about social selling in 2012 when the strategy was in its infancy. Best: APIs that can truly integrate marketing tools, advanced reporting technology that can do weighted attribution on complex buying journeys. Your firm runs quarterly CMO Roundtables. You know B2B marketing inside and out.
Adobe Experience Cloud Blog
JANUARY 6, 2014
Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.
Adobe Experience Cloud Blog
JANUARY 6, 2014
Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.
chiefmartech
JANUARY 3, 2017
One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way). I first met him in 2012, when he was a marketing technology & strategy director at SapientNitro — a technologist building software for marketers.
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