chiefmartech

JUNE 12, 2017

But in aggregate, marketers use a ton of them. This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. A few points worth making: 1.

Enterprise Management 87

Enterprise Management Marketing Management Service Budget Programs 87

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Metrics like aggregate daily comments and likes per page and per post, and things like that. You saw the video? Number one, it has a story.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Metrics like aggregate daily comments and likes per page and per post, and things like that. You saw the video? Number one, it has a story.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114