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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.

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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Marketing analytics. Perfect for: Content Marketing.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

When Highspot was founded in 2012, it focused on better content discovery for sales people. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. But the firm soon learned that this wasn’t enough.

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10 Top Gmail Extensions for Content Marketers

Scoop.it

Emails analytics and reports : You get a big picture of your cold email successes and failures with these insights. Streak is a CRM built for Gmail. million into the creation of Streak in 2012. It helps skyrocket your success through robust CRM features. Asana For Gmail. Asana is similar to Trello.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. The service also offers integrations with CRM tools, ensuring customers are connected with the technology they need to conduct their day-to-day business operations from one platform.