The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. Provide Solution Demos and Trials – spoiled by consumer “try-before-you-buy” options, prove the capabilities of your solution versus others with demos and trials.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Forrester, less than 12% of sales engagements are focused on customer value. But is Gartner being overly optimistic? But is Gartner being overly optimistic?

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40