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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost.

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. The company is adding integration with post card mailers.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. Sundeep Kapur | November 15, 2012. Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum.

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Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

Apple picked up on this trend in 2005 by adding “Podcast Support” to iTunes. They solidified podcasting as a core part of their service by creating the early Top 100 charts, and, in 2012, releasing a dedicated podcast app. On the other hand, podcasts generally rely on host-read ads. better brand recall than display ads.

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Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. For ad buyers dealing with budgets that equity analysts should care about, that’s an effective minimum of zero. Have you seen how cheap Facebook ads are? Take a look at the ad interface in Facebook or LinkedIn. Sell Twitter.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” ” ( Ad Age ).