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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011.

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True or False? B2B Marketing in Throes of Disruption

TaylorMadeIn KEW

The inventions of radio, television, and the telephone in the early 1900s enabled us to reach even farther beyond our immediate environs. Scott Brinker has been tracking the MarTech Landscape annually since 2011 and releases a ‘super-graphic’ every spring. In 2011 there were just 150 martech solutions on this chart.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. MarketingSherpa 2011 Social Marketing Benchmark Report. “Not that those are unimportant,” Baggott counters. Kelly advises to begin with cost. “We

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The Evolution of Language: How Internet Slang Changes the Way We Speak

Hubspot

Radio, television, and telephones have introduced their fair share of new words and phrases into our lexicon over the last century. You can imagine how much longer it took new words to spread through word-of-mouth than it does today with the internet. from December 2009 to May 2011. Is the Internet to Blame?

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The Top 5 Reasons for Mobile Marketing [Data]

Hubspot

They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. Whether it’s an Android, a Blackberry, or an iPhone, you have to admit – it’s pretty remarkable what you can accomplish with these hand-held devices. I’m not alone in this admiration.

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How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

Hubspot

These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. In other words, Sparks was the very definition of a mainstream pop princess. Then, around 2011, she kind of dropped off the map (musically, that is). Remember her?