Digital B2B Marketing
APRIL 11, 2012
Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. If 31% of banners are not seen, every person still sees more than 13,000 banners a year.
Digital B2B Marketing
DECEMBER 13, 2011
We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. If you prefer, a full transcript of the chat, with only personal banter removed and no additional commentary, has been published as a longer transcript on Storify. You can also view the summary on Storify.
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Digital B2B Marketing
APRIL 20, 2011
Personally, I would not, here are a couple reasons why this fails the content selling test. The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. [note: I do not have a relationship with Riverbed or, to my knowledge, any of Riverbed's competitors]. Would you pay $39.99
Digital B2B Marketing
MARCH 25, 2011
Personal connections. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Seeding your Content Curation Program You don’t need to seed it with industry influencers or folks with a strong following (although it is great if you can!). Long time clients.
Digital B2B Marketing
DECEMBER 17, 2013
2011 data from social sleuthing article , 2013 data was collected with the same methodology. You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. The deluge of content has driven click rates down significantly for nearly everyone.
Digital B2B Marketing
APRIL 6, 2011
Maybe its time to champion personal involvement in social media first. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out. Reply Eric Wittlake says: April 6, 2011 at 9:23 am Thanks Carmen. They will not engage.
Digital B2B Marketing
MARCH 9, 2011
Personally, I’m annoyed with NetFlix every time their pop-up on Boston.com circumventing Firefox’s default pop-up blocker. As spam filters improve and become standard for both personal and corporate email accounts, marketers that don’t respect permission and repeatedly blast email are killing email.
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