2011 Landing Pages Lead Nurturing Marketo 
Adobe Experience Cloud Blog
OCTOBER 3, 2011
In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. Target profiling and lead scoring.
NuSpark Consulting
MARCH 17, 2012
The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.
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Customer Experience Matrix
OCTOBER 17, 2012
It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.
Adobe Experience Cloud Blog
FEBRUARY 10, 2011
More collaboration also leads to improved revenue forecasting because sales can get a more complete picture of prospects yet to enter the sales funnel during forecasted periods. arena, there are new and better ways to fine-tune the entire sales process from lead generation through sales conversion.
Adobe Experience Cloud Blog
FEBRUARY 25, 2011
The ideal drip marketing process incorporates unique offers that connect the email to specific landing page. For example, if your email marketing campaign is offering details and images about a specific product – i.e. 500 count Egyptian cotton sheets, then the image should link to a page specific to 500 count Egyptian cotton sheets.
Adobe Experience Cloud Blog
APRIL 1, 2011
They are a great way to promote thought leadership and generate leads. We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. The prize of choice in 2011 is the iPad2. Webinars are a key piece in the B2B marketer’s toolkit.
Adobe Experience Cloud Blog
OCTOBER 18, 2012
Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: Focus Research Study: Marketing Automation, March 2011. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. What defines a sales-ready lead?
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