Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
The ROI Guy
JANUARY 25, 2011
In order to succeed, sales needs to provide unique diagnostics, insight and advice to earn the right to engage with these empowered executives during critical early decision cycles. Therefore, sales must engage early to quantify the “cost of doing nothing and to “make the case for change in order to loosen the status quo.
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